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Why do your website needs regular SEO campaign?

SEO campaign

Recently many website owners were complaining about ranking flactuation. After doing a complete auditing of their websites, we found a common trait among those. We noticed they stopped their SEO campaign soon after they achieved their ranking position. This is one aspect that most of the website owners ignore. 

The reality is completely different, that is maintaining your website’s SEO strategy is a never-ending process. The competitors whom you have beaten using superior search engine marketing are not sitting idle watching your success. Your competitors are always going to be fighting it out with competing SEO strategy to win the ranking race. This is the primary driver for maintaining a regular SEO campaign. Apart from this, there are other factors too.

One of the major reasons for continuing your SEO campaign is to increase the profit from your business. Whatever may be the source of your revenue, in order to increase the profit you will need more traffic. As you should be knowing, SEO is one of the most reliable techniques for increasing website traffic steadily. Also, the traffic quality from SEO effort is highly targeted. High quality traffic usually converts better giving you more revenue.

Apart from improving the revenue factor of your website, another major reasons is to comply with the Google algorithm updates which are more frequent these days. When you are not doing any SEO activities, Google will think your website is not active; hence it will most probably take action to take your website into sandbox. As you know when a website gets into sandbox, it can become really difficult to get that website out of sandbox. Therefore you need to be very cautious and ensure that your website don’t get into sandbox. When you are doing continuous SEO activities, your website is always updated to search engine robot making sure it is not going to sandbox.

You may be able to ward off your competitors now, but will that be the case next month, next week, or even tomorrow? The reality is that growing your brand online requires a robust SEO strategy. SEO strategies are never a one-and-done campaign. They are constant and need to be maintained often if you want your site to be found organically on search engines, and if you want to outperform your competitors. That’s why it has become even more vital these days to maintain a regular SEO campaign running if you are serious about your online business or website.

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How Raw Links can help your website in SEO Ranking?

Raw Backlinks seo

The concept of raw links is relatively new in the SEO world and starting to gain traction in recent years. However, in case studies these links are found to be very effective when keyword competition is high. In this blog we will talk about the reasons why raw links are trending and importantance of it’s role to increase Google search result ranking. Additionally, we will also help you out with the best raw links sources that you can use for your website. It’s an well known fact that backlinking is just one of the few approaches that can be used to help clients grow their online businesses.

What are raw links?

Nowadays it has become difficult to rank in Google as it was before. Normal backinks are not enough if you are in a niche that is competitive or you have less time. In such scenario, we need to concentrate on getting links from uncommon sources that are considered as high authority by search engine algorithm. However, the common concepts for high authority may not be always valid. In such cases, raw links can be quite effective. In simple terms raw links are those which have the potential power to outrank websites in a competitive environment.

When should I get these backinks?

Time is a crucial factor which often determines the success of your SEO campaign. The same goes true when you are trying to build links for your website. I have already mentioned previously that raw links are useful when keyword competition is high or you want quick results. It is recommended to apply traditional link building techniques including guest post, pbn, etc before you decide to acquire raw links for your website. At the same time if you know what you are doing, you can get these backinks before as well. Every website has its own properties and SEO strategy should should complement that.

Sources of raw links

Once you have decided to use raw links, your next job will be finding the sources from where you can get it. Remember, the definition of raw links will change based on the niche and nature of the website. Therefore, for one website sape links can act as source whereas wikipedia links can be raw links for another website. It is based on multiple criteria and website metrics such as niche, keyword competition, website age and few other things.

There is no doubt about the fact that links are used by Google and other search engines to calculate the valuable pages on your website based on the quality of external domains that it has acquired. Hence, links will always be a vital factor in driving organic traffic and website ranking, but without an overall integrated SEO strategy and ineffective link building implementation will always have its limitations.

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How to Do SEO for Any Ecommerce Website to Boost Sales?

ecommerce seo

This is a well-known fact that during the coronavirus pandemic, more people opted for online shopping, giving a boost to Ecommerce.  When a buyer buys something online, he or she is unable to contact, try on, or check the object. Nonetheless, e-commerce stores are becoming increasingly popular. This is why SEO should be a part of every shop’s marketing plan. We’ve written this post to assist you in organizing your online stores in a way that is both customer and SEO friendly.

The best place to begin with SEO is on your own e-commerce website. When crawling through each page on your blog, search engine algorithms look for a variety of things. The material you post on your store’s website informs the algorithm about how important a page is to a user looking for a specific word. Search engines check for indicators of consistency on your website. Make sure you are using SEO-friendly content on your website.

Internal links, or links that lead to other pages on your web, are a vital component of on-page SEO. They make it easier for search engine algorithms to crawl your site and index each page as they go. We’ll talk about internal linking a lot more in other blog post when we talk about knowledge architecture.

Off-page SEO strategies include obtaining links to your website from other websites. Previously, e-commerce site owners would strew links to their pages in forums, directories, and comment sections, as well as purchase links on other websites. These link-building strategies are now being penalized by search engines, so you’ll need to take a different approach.

Relationships, not ties, are the subject of today’s off-page SEO techniques. You should use social media to communicate with your customer base. If you create entertaining content and share it with your Facebook and Twitter followers, the customers with whom you connect will share it on their blogs or in other communities, resulting in natural links being created.

You just got a backlink any time anyone visits your shop from another website! And you can keep going to see if you can get some more. The importance of backlinks in SEO is due to the fact that search engines use backlinks to assess a website’s popularity.

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Use Guest Posting to Grow your Online Audience and Branding

Guest Posting

You must be aware of how the guest posting thing works. In simple words, guest posting means writing and publishing an article on someone else’s website or blog. At first, it may sound weird why you should post on another website instead of your own. Although it could sound peculiar but there are some strong reasons why guest posting should be part of every successful SEO campaign.

Guest posting is Golden SEO Technique

With every new Google update, it is getting difficult to build quality backlinks to your website. At the same time, the importance of backlink is also increasing in order to rank your selected keywords. Considering this scenario, guest posting can be an effective technique to acquire good quality backlinks. During the process, the host blogger must include a link to your website in the article body using a suitable anchor text of your choice. In today’s world, it is one of the most authentic SEO techniques that you can use to boost your SEO ranking. Over time, these backlinks will raise the value of your website to search engines including Google, Bing, Duckduckgo, etc, making your content easier to find via keyword search.

Building relationships to scale business

One of the main factors on which the success of guest posting depends is how effectively you are communicating with fellow bloggers. While you are communicating with them, in the process you are also able to build some good relationships with those bloggers and website owners.

This is one of the biggest progress that you can make while following the guest posting process. These relationships are vital. It can really help you to scale your business to a new level just because of the business relationship you build while searching for guest posting connections. This is an indirect benefit that you can get which can help your current website and other business ventures too.

Advertise to new audience

Another great advantage of guest posting is the ability to advertise your website to a new audience. Depending only on search engines and social media is not a smart move if you want to grow your business quickly. In order to grow your business, you need to find a new target audience to leverage. And guest posting can be that much-awaited route you are looking for.

This is the best part of guest posting as it allows you to enter a community that is already established and share an article of your choice. By doing so, you can connect with new people that can ultimately become profitable clients if you do it right.

Your goal should be to add value and help people as much as you can through gust posting. And over time, it will become a winning SEO formula.

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Making your website Google Update proof to increase Revenue

Google update

Is your website getting less search traffic after being hit by the last Google update? We have noticed many online businesses hit so hard by the Google updates, they had to shut down their operation eventually. This can be pretty disheartening for startups that worked very hard from the beginning to make their business successful and one sudden morning they realize all their hard work being neutralized by some Google updates.

That’s pretty serious. And every person who is running online business can be a victim to Google algorithm updates that are becoming very common these days.

This is very much real ever since the Google panda update surfaced. Webmasters are in constant fear that their websites might get hit by the next Google update. They often enquire if there is any way to make their website Google update proof. Yes, there are some methods that are found to be effective to withstand the updates and those are constantly changing. In this blog post, we will discuss and find out those techniques so that your website is able to get the traffic that they deserve from Google in order to make your website Google update proof.

First of all you need to understand that just like your online businesses; Google is also an online business whose sole intention is to make more profit from their website. Therefore if you are thinking that they are doing charity by sending free traffic to your website, you are completely wrong as the scenario is completely opposite.

Google is always updating its search algorithm to produce better search results to its billion of users worldwide. And if they think there are better website than your, they will certainly rank those websites above your website. And the complete operation of Google algorithm is handled by Google crawler and AI. If your website got hit by the recent Google update, you must be sure that their crawler has discovered some pattern which is being followed by a group websites to artificially manipulate the Google ranking. If you are to make your website Google update proof, you have to avoid this pattern at any cost. To do that you need to refrain yourself from buying low quality backlinks. There is no doubt that backlinks are essential for Google ranking, but you need to concentrate on getting quality rather than quantity. At the same time, you also need to maintain the link velocity while running a SEO campaign for your website. The backlink profile of a website also plays a vital role in this case. It is important you are building links from different authority sources so that your SEO campaign looks natural to Google.

People are also curious to know if these methods can be effective for websites that already hit by Google updates. In that case, you should be aware that just like the human body needs time to recover from a deadly wound/disease; your website will also need time to fully recover from Google updates. And if you are patient enough and allow that time to apply these techniques mentioned above,  I am quite sure your website can bounce back and will get even more traffic from Google.

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Live chat is now added to eSEOStore for Smooth Communication

eseostore live chat

So this has been more than 3 years that the journey of eSEOStore started and already we have acquired clients from all over the world. And the most inspiring part of this journey is the number of new clients added every single day. While this growth has opened many new opportunities for us as a company, lately there have been some issues that were raised by our clients. We are fixing all those issues in order to provide a better experience for everyone using our SEO marketplace. One of the most sought requests among our clients has been the options to engage the Live Chat feature into the website. We are happy to announce that the Live chat feature is now integrated into eSEOStore.

Many of the clients who were coming to our website for the first time were mainly affected due to the unavailability of the live chat option. As there was no live chat available during that time, they had to use our contact us page or email to reach us in case they had specific queries regarding our SEO services. Although this is quite a standard mechanism to contact any company, the response time was not that fast. Moreover, many clients don’t have the patience to write an email with their queries and send us for the answer. Considering all those valid issues faced by our clients, we have added the Live Chat option to our website. As a client, now you can readily contact us for any specific or general queries regarding our listed services.

What is more, we have opted for probably the best live chat software that is currently available in the market i.e. the Live Chat software from Facebook. This will enable us to chat with our clients from our official fan page handle. Therefore every time you will ask your question using the chat option; there will be always a human agent. We are not using those bot support that many websites are using currently. As a result, you can also get customized SEO advice through the live chat if you wish. I am quite sure you won’t get this exclusive feature anywhere else if you are looking to buy quality SEO backlinks.

Also, there are other updates that are planned and will roll over as scheduled. It would be wise if you follow our official social medial profiles for regular updates. Our sole intention by running these updates to our website is to improve the user experience. The positive feedback that we are continuously receiving is proof that we are moving in the right direction.

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How to Improve the Indexing Backlinks Speed on Google?

Indexing backlinks

Do you know the backlinks if not indexed are not of any value to Google? Every day thousands of new backlinks are created on the internet. Among these only a few percentages of those actually get indexed by search engines like Google, Bing, etc. These search engines follow a certain algorithm for indexing links and if you follow that algorithm; it will have more chance of getting indexed. That’s why it is necessary to find out those criteria so that you can improve the indexing rate.

Even before proceeding with backlink indexing, it would be wise to check if the backlink in question is already indexed or not. the Best way to check whether it is indexed or not is by pasting the URL into the Google search box. If it is indexed, it will appear in the search results otherwise you can assume it is not indexed. There are certain SEO tools as well using which you can check the status of your high authority backlinks. If you have access to such tool, you can use that to find out whether your links are indexed. If it is indexed, there is no issue. Otherwise, you need to find a solution to index backlinks in Google so that you can get the due benefits from SEO aspect.

Below are some easy fixes which will help you to index your backlinks fast in Google. Sometimes, a certain method may not work due to the nature of links. In that case, you can apply the alternate techniques that are described here. If you can use these techniques effectively, almost 99% of your backlinks can be indexed in very quick time.

First of all, you should not be in hurry to index links. Most search engines like Google, usually find the newly created backlinks within 2 weeks. If you notice they are not indexed even after that period, you can use the power of social sharing to increase the indexing possibilities. Social share is a nice method which actually helps to get real traffic to any URL. Once your created links get human traffic, the chance of getting indexed in Google will also improve drastically. Similarly, you can use social bookmarking too for the same purpose.

Just like social share, pinging is another way that can used in order to index fast and effectively. There are many pinging platforms both free and paid which you can use for this. These pinging websites inform the search engines that they found new links worth indexing in database. As a consequence, the search bot follow the instruction to index the backlinks that are pinged. This is a very effective method and used by many webmasters around the world. Always remember that low quality backlinks will not be indexed by the search engines even if you try hard. That’s it is better to get high quality links including guest posting, press release, web 2.0 and others. If your website get high quality links, it will get indexed naturally by search engines like Google without any efforts from your part. Hence concentrate on that issue first as prevention is always better than cure.

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How to use Telegram to reap maximum benefits for your Digital Marketing efforts

Telegram channel members

Do you think using Telegram in the digital marketing field is a weird idea? In that case, these stats will definitely be an eye-opener for you. As of today, there are 100 million active users that are using Telegram. What is more, around half a million new users are joining this latest messaging app on a daily basis. The number of messages that are sent using this website is close to 20 billion per day. If you still believe, Telegram is not worth to try especially in the digital marketing arena; you are definitely neglecting your business growth opportunities.

There is no doubt about the fact that in very short time Telegram has emerged as a useful marketing technique particularly for online businesses. With Telegram, there has opened an absolutely new avenue which was not explored earlier. Now the businesses can contact their clients, accept new orders and answer customer queries using this wonderful messaging app called Telegram. Be it is a B2B communication or B2C communication; business organizations are using this tool to their maximum advantage. Also, the young generation is also more comfortable using Telegram for communication. That’s another reason why it has become popular so quickly.

Using Telegram for Marketing and Promotion

Now that you have completely understood why you should start using Telegram if you want to grow your business, it would be wise to concentrate on the most important issue of this post i.e. using Telegram for marketing and promotion. There are some vital features that enable you to effectively promote your business through Telegram. Telegram actually provides you the freedom to think beyond monotonous text message marketing. It supports multi messaging format including traditional texting, photos, audio, video, doc, mp3, etc. The multi messaging format is a great way to leverage maximum benefits for an online business.

Additional Telegram Features

Apart from supporting multi messaging format, there are some additional features which you can use to promote your business. For instance, the Telegram Supergroups feature enable you to group your important customers together. After that, you can pin important messages, broadcast special announcements and add members or buy telegram members following a few taps. Another awesome feature of Telegram that is immensely popular is its chatbots. These chatbots can reduce your marketing workloads using predefined automation. They can also be used to systemize major marketing processes and handle a variety of tasks.

How you should Start?

If you don’t have any presence at Telegram, it would be wise to get started with Telegram marketing by creating a Group/Channel dedicated to your business. Unlike WhatsApp group, there is some basic difference with Telegram groups. You should remember that apart from messaging the users within the group; the Telegram group will also get indexed in Google. Hence make sure to choose a group name which is relevant to your business. This is vital for SEO purpose as well.

New social media platform like Telegram, Snapchat, etc are emerging and you should be taking complete advantage of those. And if the situation demands, you need to leverage the maximum benefits by putting more efforts. While following this process, you may need to use techniques to increase telegram members in your channel or boost the snapchat score as required. These are some little tips and hacks which if used in the right direction can benefit your business in the long term.

Business-to-Customer Communication:

Telegram makes customer support easier and seamlessly fast. From general customer inquiries to specific order status and detailed support, Telegram handles it all. The platform helps you engage your clients timely and when they need you most. Telegram Marketing is unambiguously helping businesses to execute various business models-

  • Online ordering and delivery
  • Real-time customer support
  • Product promotion
  • Customer feedback processing

Business-to-Business Communication: Telegram brings small businesses an opportunity to communicate their business partners and vendors. This two way communication ensures quick receipt of messages, thus, faster decision making. All you have to do is to create a business group and adding your business associates as the group member.

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Are High PR Backlinks essential Google Ranking Factors? Truth is Revealed!

High PR Backlinks

There is no doubt about the fact that PageRank (PR) was a revolutionary invention in the SEO industry. Although Google has stopped displaying website PR publicly due to huge exploitation issues, still no one can deny the fact that Google search algorithm was mainly based on the PageRank which was tossed by the Google co-founder Larry Page. Many people thought the value of PR has decreased ever since Google has decided to stop showing that domain metrics publicly. Is it so? Today, in our blog post we will discuss this issue and will try to figure out the exact scenario.

What are High PR backlinks?

I know that most of the readers have a brief idea about the definition of high PR backlinks, still few people may wonder what is high PR links and how one can identify these backlinks. And although it may sound strange, but there are many people who have wrong concept about high PR links too. To clarify all the doubts regarding high PR backlinks, you need to understand the concept of authority website. Authority websites are those sites that are successful to create trust factor in user’s mind who are using Google. Examples of such websites are Wikipedia, Amazon, Ebay etc. There are many more authority sites based on the niche in which you are interested. As people heavily trust these web properties compared to other general websites, Google decided to categorize these authority websites and PR was one of the main factor that Google used in this process. Google would award high PageRank (above 7) to these authority websites. Actually the high PR secretly denotes high voting power in Google search algorithm.

Why High PR links?

From the above discussion, we already know that high PR websites have high voting power. This is a very vital statement in the context of today’s discussion. In those days, there were very few people in SEO industry who understood the value of high PR backlinks and started to use that power. And the result was almost instant in Google search engine result page. Based on their findings, Paul and Angela started a subscription based website and the website was popular very quickly. After that incident, many people in SEO industry came to know about the power of high PR backlinks and started using that to their own benefits.

How to Create High PR Backlinks?

Now that you have fully understood the value of high PR backlinks, we should proceed our discussion towards the next avenue i.e. how to create them. Although PR links are one of the strongest SEO ranking factors, still you can create these backlinks rather easily. In most of these authority websites, you will find button to Sign up or Register. Just fill in the required credentials for registration and your identity is created on high authority sites. One of the major issues that you will come across while registering, it takes lot of time. That can be a disadvantage if you have other job to do. In that case, you can simply find a good provider of such links and proceed to buy PR9 backlinks from a reputed source. This is the magic called outsourcing and it can save your quality time if used diligently. While buying, you need to make sure the backlinks are created manually as Google hates machine generated links.

Still a Ranking factor?

From our discussion, it can easily be concluded that high PR backlinks is still one of the major SEO ranking factor especially for Google. Search engines like Bing, Duckduckgo may follow a different search algorithm to determine top 10 results, but one thing is sure that they also treat authority backlinks as one of the major ranking factor. Therefore, if you are a website owner and wondering how to start your link building campaign, you can start with high PR links. There is no doubt that other backlink sources like PBN, Web 2.0, Guest posting are also vital. However, as a webmaster, your goal is to make your foundation strong and PR backlinks is very effective for that purpose.

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How to use coupon code while buying services on eSEOStore?

eSEOStore Coupon codes

In a very short span of time, eSEOStore.com has become popular among the users due to the wide ranges of SEO services that are offered in this marketplace. Not only that, this premium SEO marketplace has some unique and effective SEO services which are very popular among webmasters around the globe. However, do you know that there is coupon code exclusively for you using which you can get a discount on the orders that you place here?

How to use Coupon code?

Currently, we are offering coupon code only for members of our website. Therefore if you wish to avail the discount, you need to sign up for our marketplace first. After you have joined eSEOStore as a member, you can search for the services as per your requirement. Once you have selected the service to order, you can use coupon code “DP10” at the checkout page. After you have successfully applied the coupon code, you will get a flat 10% discount here. Remember we are offering this coupon code for a limited time only. After the coupon quota is fulfilled, the validity of the coupon code will expire.

Seasonal discounts

Apart from the exclusive member discount, we also offer many seasonal coupon codes throughout the year. For that, you need to subscribe to our newsletter. We will email the latest offers and discount codes that are available when you subscribe to our newsletter. We are also offering surprise coupon codes to a few selected users. The condition of such coupon code eligibility is strictly based on certain criteria that will not be revealed publicly. You will receive an email from us when you are eligible for such offers. So why are you still waiting? Browse our SEO marketplace to choose service (s) that can boost your sales and revenue of your online business. For more news and latest updates subscribe to our newsletter and follow us on our social channels including Twitter, Facebook, and Instagram.