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Why do your website needs regular SEO campaign?

SEO campaign

Recently many website owners were complaining about ranking flactuation. After doing a complete auditing of their websites, we found a common trait among those. We noticed they stopped their SEO campaign soon after they achieved their ranking position. This is one aspect that most of the website owners ignore. 

The reality is completely different, that is maintaining your website’s SEO strategy is a never-ending process. The competitors whom you have beaten using superior search engine marketing are not sitting idle watching your success. Your competitors are always going to be fighting it out with competing SEO strategy to win the ranking race. This is the primary driver for maintaining a regular SEO campaign. Apart from this, there are other factors too.

One of the major reasons for continuing your SEO campaign is to increase the profit from your business. Whatever may be the source of your revenue, in order to increase the profit you will need more traffic. As you should be knowing, SEO is one of the most reliable techniques for increasing website traffic steadily. Also, the traffic quality from SEO effort is highly targeted. High quality traffic usually converts better giving you more revenue.

Apart from improving the revenue factor of your website, another major reasons is to comply with the Google algorithm updates which are more frequent these days. When you are not doing any SEO activities, Google will think your website is not active; hence it will most probably take action to take your website into sandbox. As you know when a website gets into sandbox, it can become really difficult to get that website out of sandbox. Therefore you need to be very cautious and ensure that your website don’t get into sandbox. When you are doing continuous SEO activities, your website is always updated to search engine robot making sure it is not going to sandbox.

You may be able to ward off your competitors now, but will that be the case next month, next week, or even tomorrow? The reality is that growing your brand online requires a robust SEO strategy. SEO strategies are never a one-and-done campaign. They are constant and need to be maintained often if you want your site to be found organically on search engines, and if you want to outperform your competitors. That’s why it has become even more vital these days to maintain a regular SEO campaign running if you are serious about your online business or website.

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How to Do SEO for Any Ecommerce Website to Boost Sales?

ecommerce seo

This is a well-known fact that during the coronavirus pandemic, more people opted for online shopping, giving a boost to Ecommerce.  When a buyer buys something online, he or she is unable to contact, try on, or check the object. Nonetheless, e-commerce stores are becoming increasingly popular. This is why SEO should be a part of every shop’s marketing plan. We’ve written this post to assist you in organizing your online stores in a way that is both customer and SEO friendly.

The best place to begin with SEO is on your own e-commerce website. When crawling through each page on your blog, search engine algorithms look for a variety of things. The material you post on your store’s website informs the algorithm about how important a page is to a user looking for a specific word. Search engines check for indicators of consistency on your website. Make sure you are using SEO-friendly content on your website.

Internal links, or links that lead to other pages on your web, are a vital component of on-page SEO. They make it easier for search engine algorithms to crawl your site and index each page as they go. We’ll talk about internal linking a lot more in other blog post when we talk about knowledge architecture.

Off-page SEO strategies include obtaining links to your website from other websites. Previously, e-commerce site owners would strew links to their pages in forums, directories, and comment sections, as well as purchase links on other websites. These link-building strategies are now being penalized by search engines, so you’ll need to take a different approach.

Relationships, not ties, are the subject of today’s off-page SEO techniques. You should use social media to communicate with your customer base. If you create entertaining content and share it with your Facebook and Twitter followers, the customers with whom you connect will share it on their blogs or in other communities, resulting in natural links being created.

You just got a backlink any time anyone visits your shop from another website! And you can keep going to see if you can get some more. The importance of backlinks in SEO is due to the fact that search engines use backlinks to assess a website’s popularity.