Recently many website owners were complaining about ranking flactuation. After doing a complete auditing of their websites, we found a common trait among those. We noticed they stopped their SEO campaign soon after they achieved their ranking position. This is one aspect that most of the website owners ignore.
The reality is completely different, that is maintaining your website’s SEO strategy is a never-ending process. The competitors whom you have beaten using superior search engine marketing are not sitting idle watching your success. Your competitors are always going to be fighting it out with competing SEO strategy to win the ranking race. This is the primary driver for maintaining a regular SEO campaign. Apart from this, there are other factors too.
One of the major reasons for continuing your SEO campaign is to increase the profit from your business. Whatever may be the source of your revenue, in order to increase the profit you will need more traffic. As you should be knowing, SEO is one of the most reliable techniques for increasing website traffic steadily. Also, the traffic quality from SEO effort is highly targeted. High quality traffic usually converts better giving you more revenue.
Apart from improving the revenue factor of your website, another major reasons is to comply with the Google algorithm updates which are more frequent these days. When you are not doing any SEO activities, Google will think your website is not active; hence it will most probably take action to take your website into sandbox. As you know when a website gets into sandbox, it can become really difficult to get that website out of sandbox. Therefore you need to be very cautious and ensure that your website don’t get into sandbox. When you are doing continuous SEO activities, your website is always updated to search engine robot making sure it is not going to sandbox.
You may be able to ward off your competitors now, but will that be the case next month, next week, or even tomorrow? The reality is that growing your brand online requires a robust SEO strategy. SEO strategies are never a one-and-done campaign. They are constant and need to be maintained often if you want your site to be found organically on search engines, and if you want to outperform your competitors. That’s why it has become even more vital these days to maintain a regular SEO campaign running if you are serious about your online business or website.