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SEO Vs PPC: The Journey to Ultimate Traffic Strategy for Online Business

SEO vs PPC

There is no doubt about the fact the online business’ success greatly depends on the traffic generated by the website. Traffic is like the supply of customers to a restaurant without which the business can’t sustain for long time. For instance suppose you open a restaurant in your city with some of the exotic foods items; however if the restaurant does not attract any customers, the exact reason for opening the restaurant will not be materialized. In online business too, if you compare your website with the restaurant, the traffic is like the customers of that restaurant. Now you can easily understand why every webmasters toil hard to get ample amount of traffic to their website. The more traffic a website gets, more it will be able to fulfill the original purpose of the online business. If your main goal is to grow your online business, it’s important to drive traffic through search engines, as well as take appropriate steps to work upon the PPC campaigns if the situation demands. Both of these techniques are vital aspects to any marketing plan, but let us find out which is the right strategy for online business considering your exact circumstances.

To begin with I would like tell an interesting story about two friends naming Jack and James. Jack and James both are very enthusiastic about webmastering. They want to make money from their website which they have just bought from a well known website marketplace. However they are full time employee in an organization where they need to work very hard. Moreover they need to travel daily 1-2 hour to reach their office. As a consequence they don’t get much time to work on the website apart from the weekend. On the positive note, being a full time employee they are paid well, hence they have a fixed fund to invest. Suppose the amount is $X,xxx.

So on a random Sunday morning, they decide to invest the fund which they have already allocated in order to get improve website’s traffic as that is not very impressive currently. After some online research, James seems to find out the solution for the traffic problem. So he makes a call to his friend Jack as his website is also facing same trouble. Over the phone, James excitingly informs Jack about his new found solution i.e. PPC or Google Adwords. However Jack is not so excited like his friend and he tells James that he need more time to do some additional online research.

On the next Monday during lunch time, James informs Jack that he has already started the Google adwords campaign for his website and also enquire about his friend’s decision. Jack replies that he has decided to run SEO campaign. Upon hearing this James is very much astonished and suggests that he should abort his plan immediately as after Google updates, SEO is not working. The argument continues for the entire lunch time without any fruitful results as both of the friends stick to their original plans. They decide to share their respective results after one month.

After one month, Jack and James again meet during lunchtime. James is very excited to report that his website is already getting traffic and made some profit too. Jack does not seem that excited as his website is not getting decent traffic. And due to the cost of the SEO campaign, he is running into loss. James again suggests his friend opt for PPC. But Jack is adamant.

The story continues for next 2-3 months. James is profiting from his website through PPC and Jack is making loss due to running SEO campaign continuously. In order to run respective campaigns, fund of both Jack and James is decreasing pretty fast. James is spending $Xxx every month in PPC campaign to profit around $Xx. Whereas Jack is also spending $Xx-$Xxx every month in SEO without any profit. However during this period, there are some major changes. Although Jack’s website has not made any profit, but the traffic seems to be growing continuously. On the other hand traffic and profit of James’s website is pretty much constant during this entire period. During the 5th month, all the allocated fund of Jack was finished. However his website is now getting decent traffic and also making some money although very little. James’s fund is also almost finished but website traffic and profit remain pretty much the same. At the same time, there have been some major changes in their mindset too. While Jack has become even more enthusiastic about his website, interest of James is declining. At the end of 6th month Jack’s website is making more money compared to James.

The above story is not about Jack and James only; there are thousands of webmasters who have faced with such situation. Now let me explain the exact reasons behind the above mentioned situation.

SEO
If you are into website, you would have probably heard the word Search Engine Optimization or SEO. Ideally, SEO is the process of utilizing targeted keywords and techniques to rank your website higher on SERP page so that people enter your online business by clicking you link. This is vital as almost 80% people prefer to use search engines like Google when they need to make a decision. Not surprisingly, those people are more likely to choose the websites that appear near the top of the SERP.

Due to the process how SEO works, it has one major advantage over other techniques i.e. it brings you better leads for online business. Many of those users that lands on your website through search engines will become long term customers and what is more they will spread the word to other people who might become your future customers. Hence it is quite obvious why so many webmasters seek for effective SEO services to rank better in search engines like Google, Bing etc.

PPC
PPC or paid advertising can also be a valuable component of your online business if used effectively. PPC or pay per click is a method of search advertising in which you give money to respective search engines to show your website appear in front page when someone search for a keyword relevant to your business. The main advantage of PPC over SEO is that it can get you instant traffic to your website. In most cases SEO tactics take long time to rank on search engines if you are not using proper SEO methods.

In those situations, PPC advertising is considered effective as people can get to see your website as soon as you make a payment. However this technique is quite risky too. Therefore if you can’t create PPC campaign properly, you can lose thousands of dollars without yielding the desired results. So if you decide to opt for PPC, make sure you are selecting the keywords with minimum bid value in order to avoid huge loss.

Which is the Best?
This is a tricky question based on the exact niche of your online business. The answer to this question is not at all straightforward as there are many things to consider. In simple word, your ultimate goal should to increase website traffic so that your online business generates more revenue. And in order to do so you need to use both SEO as well PPC depending on the surrounding factors. As a business owner you should be aware when to use these marketing techniques. You should remember, while SEO is important to produce quality leads and sustained traffic, at the same time PPC is a great tool to attract instant attention to your online business and special periodic offers.

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Case Study: How I ranked so called difficult keywords on Google Top 10 with eSEOStore services

SEO case study

Today I would like to share a case study, rather a story that most of the website owners can easily relate. My name is Thomas Elberton and I guess you are aware of my works and websites if you belong to webmastering and SEO space. You should also know that I like to experiment with different websites and niches and share the results on my blog regularly. Going by the intuition, I decided to start a website in a competitive niche as most SEO tool like semrush confirmed. As you know I do this kind of tests so that I can learn new things about SEO and link building market. Furthermore, I also share these tests result in my blog so that the readers too can enlighten themselves about the latest technologies in the SEO industry. So why waste any more time! Let’s get started with the actual experiment, how I proceeded and the result I achieved. Like you, I too eager to share the story here as I noticed some unusual things which are quite exciting.

The Setup

I started this website project during the month of June this year. Regarding the domain, it was a fresh domain without any previous metrics and I registered the domain via NameCheap using promo code at $0.88 for one year. For the hosting purpose, I used my personal hosting service provider where I perform this kind of experiments. Then I installed WordPress to make the website public. Regarding the niche, I picked golf and set up a simple amazon affiliate website using necessary plugins. I am used to making such websites hence it did not take much time to develop the actual site. I also designed a simple logo using photoshop. The website was functional but nothing to fancy about. It was the most simple website that you could imagine.

The SEO plan

As I mentioned earlier, the niche was quite competitive in the golf niche. And I targeted to get 90% traffic from search engines; mainly from Google. As a consequence, you should be aware of the hard work that needs to be performed to achieve my target. Moreover, as I am always busy with my other projects, therefore I decided to completely outsource the SEO. I solely concentrated on finding effective services by searching for various well-known SEO marketplaces. The job of finding the right SEO is much harder than it is sounding here.

The results

The results were quite astonishing, to say the least! While my SEO campaign was let down by the services from reputed sellers from forums and marketplaces, on the other hand, I got a surprising result using relatively a new SEO marketplace called eseostore.com. Although few people in my webmaster circle mentioned that website, I did not pay much attention. However, when some of the most trusted SEO services failed to provide me the desired results, I reluctantly opted to use SEO services from eseostore. And I am glad, I did that. It seems they are using some custom mix of backlinks to achieve Google top 10. I am not sure how did they achieve the results, but it is definitely working.

In the endnotes after this project, I have realized that SEO is of mixing of science with intuition. Therefore you need to be creative while planning your SEO campaigns. I have also concluded that no niche is difficult enough for not trying once. If you can plan your SEO battle with proper execution and creativity, you can surely achieve the most unrealistic goal.

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Step by Step process to create a Successful Authority Website for Passive Income

Successful Authority Website

Every webmaster around the world has this one common goal i.e. to create a website that will create passive cash flow in the upcoming days. However, it is noticed that only very few of those webmasters actually succeed to achieve their goal of creating a successful website. That does not imply their failure is linked with the lack of work or experience. Most of the webmasters put their best efforts based on their circumstances in order to make their website successful. But what they are missing is the actual workflow that leads to profitable website creation. Today I am going to tell that exact step by step guidelines that need to be followed in order to create one successful website. Although I will cover this topic from very beginning i.e. from domain registration; you can still apply this same process on your existing website and get similar results.

In order to make this tutorial simple, the process will be depicted in a simple step by step process. And the first step is keyword and competition research. Remember for best result, you should be doing this prior to registering the domain name itself.

Keyword Research and Competition Analysis

This is the most important steps among all. Most of the unsuccessful webmasters just create the website when they get an idea. After that when they are unable to generate the expected traffic, they usually start doing keyword research and competitor analysis. Contrary to this model, your first step should be keyword research as soon as you came up with a website idea. Apart from that, you should also put efforts into the competition and audience analysis. It will greatly help you in the later stages that are mentioned below.

Setting up the website

Once you are done with the first step, you should search for a suitable domain name. It would be better if you could find a suitable expired domain for your website. Although it is not mandatory getting an expired domain for website definitely helps. Once you have chosen a domain name, next you should sign up for an appropriate hosting plan as per your future website requirement. After that, you should develop the actual website using WordPress or any other CMS of your choice. After this step is completed, you will be able to see your website from any web browser.

Social Media and Branding

Before you create the content for your website, you should be taking care of the website’s online branding and social media. Nowadays it is quite vital to register the vanity URL across the major social media channels including Facebook, Twitter, YouTube, Instagram, and others. The more social media channels you can manage, more will be the benefits for your website in terms of branding and traffic. However, managing social media campaigns can take out some vital time from your day. Hence many webmasters prefer to outsource the entire social media marketing work so that they can concentrate on other aspects including SEO, guest posting, traffic optimization, content creation, etc. Based on your own time schedule, you should decide the social media activities for your website.

Content Creation

Content is the foundation of any website on which the future prospect of any website depends. And your job will be to make your base as strong as you can. If you are a native English speaker you can create the content yourself to minimize the grammatical errors. At the same time quality content creation also needs a lot of research and proofreading. And to make your content optimized for search engines, you need to make sure the quality is top class. Otherwise, you will be starting the ranking race from the behind of your competitors. Hence make sure you are using absolutely high-quality content and articles for your website.

Traffic Generation

If you have taken good care of the previous three steps mentioned above, traffic generation will be quite easy provided you have adopted Google-friendly SEO method. For any website, Google and other search engines are the major sources of traffic. And to get the maximum amount of traffic from Google you need to rank a website for a different set of keywords. This is only possible when you are creating authority backlinks through web 2.0, PBN and other methods. While creating these links, you need to make sure you are not using any blackhat SEO in order to be safe from Google Panda, Penguin, and Hummingbird updates. Google regularly updates its search algorithm to tackle webmasters using blackhat SEO techniques. As a consequence, you should always buy backlinks package that is natural and safe for Google updates. By following a whitehat SEO link building strategy, you will be able to rank your website in Google top 10 for many keywords.

Collecting the cash in Bank

When you are getting a decent amount of traffic to your website, you can surely make money from your website. However, how much money you can make completely depends on your monetization methods. I have noticed websites that are getting tons of traffic but due to negligence on monetization technique, those websites are not making enough money. Depending on your website niche you should use different monetization methods ranging from CPA, Banner ads, Ad sales, Affiliate marketing, and others. You should not rely on Google AdSense only to make money from your website traffic. If you are only using AdSense, you are leaving your money on the table. Therefore don’t engage yourself into this mistake of implementing only one monetization technique. Rather experiment with different monetization methods and find out what monetization techniques are yielding the best result for your website in terms of revenue.

There are various aspects of any successful website creation and I have only pointed out the major ones. I am quite sure when you will be running your own website, you will encounter many challenges and have new experiences. Using those experiences you will be able to learn your own tips and tweaks that will help you to evolve as veteran webmaster.