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Are High PR Backlinks essential Google Ranking Factors? Truth is Revealed

High PR Backlinks

There is no doubt about the fact that PageRank (PR) was a revolutionary invention in the SEO industry. Although Google has stopped displaying website PR publicly due to huge exploitation issue, still no one can deny the fact that Google search algorithm was mainly based on the PageRank which was tossed by the Google co-founder Larry Page. Many people thought the value of PR has decreased ever since Google has decided to stop showing that domain metrics publicly. Is it so? Today, in our blog post we will discuss this issue and will try to figure out the exact scenario.

What are High PR backlinks?

I know that most of the readers have a brief idea about the definition of high PR backlinks, still few people may wonder what is high PR links and how one can identify these backlinks. And although it may sound strange, there are many people who have the wrong concept about high PR links too. To clarify all the doubts regarding high PR backlinks, you need to understand the concept of an authority website. Authority websites are those sites that are successful to create a trust factor in the user’s mind who are using Google. Examples of such websites are Wikipedia, Amazon, eBay, etc. There are many more authority sites based on the niche in which you are interested. As people heavily trust these web properties compared to other general websites, Google decided to categorize these authority websites and PR was one of the main factors that Google used in this process. Google would award high PageRank (above 7) to these authority websites. Actually, the high PR secretly denotes high voting power in the Google search algorithm.

Why High PR links?

From the above discussion, we already know that high PR websites have high voting power. This is a very vital statement in the context of today’s discussion. In those days, there were very few people in the SEO industry who understood the value of high PR backlinks and started to use that power. And the result was almost instant in Google search engine result page. Based on their findings, Paul and Angela started a subscription based website and the website was popular very quickly. After that incident, many people in the SEO industry came to know about the power of high PR backlinks and started using that to their own benefits.

How to Create High PR Backlinks?

Now that you have fully understood the value of high PR backlinks, we should proceed our discussion towards the next avenue i.e. how to create them. Although PR links are one of the strongest SEO ranking factors, still you can create these backlinks rather easily. In most of these authority websites, you will find a button to Sign up or Register. Just fill in the required credentials for registration and your identity is created on high authority sites. One of the major issues that you will come across while registering, it takes a lot of time. That can be a disadvantage if you have other jobs to do. In that case, you can simply find a good provider of such links and proceed to buy pr9 backlinks from a reputed source. This is the magic called outsourcing and it can save your quality time if used diligently. While buying, you need to make sure the backlinks are created manually as Google hates machine generated links.

Still a Ranking factor?

From our discussion, it can easily be concluded that high PR backlinks are still one of the major SEO ranking factors especially for Google. Search engines like Bing, Duckduckgo may follow a different search algorithm to determine the top 10 results, but one thing is sure that they also treat authority backlinks as one of the major ranking factors. Therefore, if you are a website owner and wondering how to start your link building campaign, you can start with high PR links. There is no doubt that other backlink sources like PBN, Web 2.0, Guest posting are also vital. However, as a webmaster, your goal is to make your foundation strong and PR backlinks are very effective for that purpose.

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SEO Vs PPC: The Journey to Ultimate Traffic Strategy for Online Business

SEO vs PPC

There is no doubt about the fact the online business’ success greatly depends on the traffic generated by the website. Traffic is like the supply of customers to a restaurant without which the business can’t sustain for a long time. For instance, suppose you open a restaurant in your city with some of the exotic foods items; however if the restaurant does not attract any customers, the exact reason for opening the restaurant will not be materialized. In online business too, if you compare your website with the restaurant, the traffic is like the customers of that restaurant. Now you can easily understand why every webmaster toils hard to get ample amount of traffic to their website. The more traffic a website gets, the more it will be able to fulfill the original purpose of the online business. If your main goal is to grow your online business, it’s important to drive traffic through search engines, as well as take appropriate steps to work upon the PPC campaigns if the situation demands. Both of these techniques are vital aspects to any marketing plan, but let us find out which is the right strategy for online business considering your exact circumstances.

To begin with I would like to tell an interesting story about two friends naming Jack and James. Jack and James both are very enthusiastic about webmastering. They want to make money from their website which they have just bought from a well-known website marketplace. However, they are a full-time employee in an organization where they need to work very hard. Moreover, they need to travel daily 1-2 hour to reach their office. As a consequence, they don’t get much time to work on the website apart from the weekend. On the positive note, being a full-time employee they are paid well, hence they have a fixed fund to invest. Suppose the amount is $X,xxx.

So on a random Sunday morning, they decide to invest the fund which they have already allocated in order to get improve website’s traffic as that is not very impressive currently. After some online research, James seems to find out the solution for the traffic problem. So he makes a call to his friend Jack as his website is also facing the same trouble. Over the phone, James excitingly informs Jack about his newfound solution i.e. PPC or Google Adwords. However, Jack is not so excited like his friend and he tells James that he needs more time to do some additional online research.

On the next Monday during lunchtime, James informs Jack that he has already started the Google adwords campaign for his website and also enquire about his friend’s decision. Jack replies that he has decided to run an SEO campaign. Upon hearing this James is very much astonished and suggests that he should abort his plan immediately as after Google updates, SEO is not working. The argument continues for the entire lunchtime without any fruitful results as both of the friends stick to their original plans. They decide to share their respective results after one month.

After one month, Jack and James again meet during lunchtime. James is very excited to report that his website is already getting traffic and made some profit too. Jack does not seem that excited as his website is not getting decent traffic. And due to the cost of the SEO campaign, he is running into loss. James again suggests his friend opt for PPC. But Jack is adamant.

The story continues for the next 2-3 months. James is profiting from his website through PPC and Jack is making a loss due to running SEO campaign continuously. In order to run respective campaigns, fund of both Jack and James is decreasing pretty fast. James is spending $Xxx every month in PPC campaign to profit around $Xx. Whereas Jack is also spending $Xx-$Xxx every month in SEO without any profit. However, during this period, there are some major changes. Although Jack’s website has not made any profit, the traffic seems to be growing continuously. On the other hand traffic and profit of James’s website is pretty much constant during this entire period. During the 5th month, all the allocated fund of Jack was finished. However his website is now getting decent traffic and also making some money although very little. James’s fund is also almost finished but website traffic and profit remain pretty much the same. At the same time, there have been some major changes in their mindset too. While Jack has become even more enthusiastic about his website, the interest of James is declining. At the end of 6th month, Jack’s website is making more money compared to James.

The above story is not about Jack and James only; there are thousands of webmasters who have faced with such situation. Now let me explain the exact reasons behind the above mentioned situation.

SEO
If you are into the website, you would have probably heard the word Search Engine Optimization or SEO. Ideally, SEO is the process of utilizing targeted keywords and techniques to rank your website higher on the SERP page so that people enter your online business by clicking your link. This is vital as almost 80% of people prefer to use search engines like Google when they need to make a decision. Not surprisingly, those people are more likely to choose the websites that appear near the top of the SERP.

Due to the process of how SEO works, it has one major advantage over other techniques i.e. it brings you better leads for online business. Many of those users that land on your website through search engines will become long term customers and what is more, they will spread the word to other people who might become your future customers. Hence it is quite obvious why so many webmasters seek for effective SEO services to rank better in search engines like Google, Bing, etc.

PPC
PPC or paid advertising can also be a valuable component of your online business if used effectively. PPC or pay per click is a method of search advertising in which you give money to respective search engines to show your website appear in front page when someone search for a keyword relevant to your business. The main advantage of PPC over SEO is that it can get you instant traffic to your website. In most cases, SEO tactics take a long time to rank on search engines if you are not using proper SEO methods.

In those situations, PPC advertising is considered effective as people can get to see your website as soon as you make payment. However, this technique is quite risky too. Therefore if you can’t create a PPC campaign properly, you can lose thousands of dollars without yielding the desired results. So if you decide to opt for PPC, make sure you are selecting the keywords with minimum bid value in order to avoid huge loss.

Which is the Best?
This is a tricky question based on the exact niche of your online business. The answer to this question is not at all straightforward as there are many things to consider. In simple word, your ultimate goal should be to increase website traffic so that your online business generates more revenue. And in order to do so, you need to use both SEO as well as PPC depending on the surrounding factors. As a business owner, you should be aware of when to use these marketing techniques. You should remember, while SEO is important to produce quality leads and sustained traffic, at the same time PPC is a great tool to attract instant attention to your online business and special periodic offers.

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Why SEO friendly Content Play Vital Role in Search Engine Ranking?

SEO Friendly Content

As you know there are various factors which determine the ranking in Google and other search engines. Among those, SEO optimized content is one of the most important elements. In recent times, it is found the role of smart article writing is increasing. Apart from that it also plays an important role in boosting sales by increasing conversion rate.

For instance, when a person try to search something, they use word or word phrases more popularly called keyword to narrow their results to find what exactly they need. After that, Google reviews those keywords and combs its database indexes to find the most relevant matches to those keywords. However Google does not show those matches in a random order but it organizes the results according to specific search algorithm. And SEO friendly content is part of that search algorithm used by Google.

Relevant Content is the Key

Now that you are aware that relevant content is important for search algorithm, you may wonder how Google determines relevancy. The answer to that particular question is being searched by many people without any definite solution. In reality, Google uses highly confidential algorithms to determine search relevancy to your query. That is the trade secret which Google will not reveal to anyone. However, online marketing PR experts have gone through extensive research on how Google responds in different searches which clearly reveals quality content play a major role.

Content is the King! Really?

If you have a website, it will surely have some content of any form. Websites having quality content can easily be found by the users. However, you need to make sure the content used by your website is unique and compelling in nature. Otherwise you will notice, a website having better quality content is constantly ranking higher over your own website. That’s why you should concentrate heavily on having unique content on your website. Another demerit of using duplicate content is that your website is unable to utilize its full potential. This is the exact reason why search engines like Google always encourages webmasters to put unique content on their website. Search engines always give preference to the original content on the search engine results page to combat any form of duplicity. Hence if you want a successful website in terms of traffic and revenue, it is vital to use only unique and interesting material.

Keywords in Content

There is no doubt about the fact that unique content play a vital role in overall website success. However creating unique content and articles on diverse topic isn’t going to help your website either. You can’t just create loads of content and expect ranking your website on Google. So how does this actually take place? It’s all about the proper balance in keywords and relevancy. You need to add quality content to your website based on a particular context. This context is the main theme of your website which is commonly known as niche. Your goal should be to create niche relevant keyword rich content.

While there are could be endless SEO factors out there, including the on page and off page SEO; content remains to be the most important factor since the beginning. Because people use words to communicate, in daily lives and also use them while searching online on Google. In simple words, if you do not have any text or content on your website, there cannot be any match when a user searches for something. Therefore SEO friendly content will always be on top of the list when it comes to preference in search engine algorithm.