Today I am going to elaborate on how changing a few little things can help an online business drastically. This is true for every website that you come across on a daily basis. And if you too have a website (online business) which is not providing results as per your expectation, you can use these small techniques to get the benefits.
According to the latest statistics, almost 90% of websites fail to meet its original goal for which it was created. And no reward for guessing the reason behind the failure of these websites; Yes these websites failed as they were not able to get decent traffic. The issue of not getting enough traffic is so common, I am quite sure every webmaster has gone through this phase in some stages of their journey. In this post, I will address this issue with a specific case study, so that you can learn a few techniques and apply to your own website to get traffic.
The website I am talking about was in a niche which has strewn search volume in search engines. Actually, the niche is not well-targeted one and scattered into different sub-niches. However, all these sub-niches have one common solution and website in question was providing the solution. The webmaster who developed this website was expert in niche keyword research and the effort was clearly visible on the website itself. As soon as I saw this website, I knew it would make a good fortune for the webmaster. However, the website was clearly not getting attention in order to make things work.
Before coming to me for website consultation, the webmaster used SEO, PPC, and social media. He was a pro in online marketing. He was well aware with latest techniques of every online marketing he used. Still, the website was not getting the expected traffic. After I took this project for a premium fee, I researched intensely to find out the way to reach the audience, this website was targeting. And I was rewarded for my extensive research.
What I find out was quite remarkable! I was amazed to notice there were number of quora questions that were ranking on Google first page. As soon as I find this out, I knew it will be easy to generate the traffic through quora answers to make this website successful. I immediately logged in to my dormant quora profile which I created a long time ago. Once I started answering those questions with a short but definite answer, traffic rolled out steadily to the website. And I got the call on the second day itself from the webmaster. His voice was extremely excited after making the first-ever sale! Just after answering around 50 questions during one month time, the website noticed a whopping 276% increase in traffic. What is more, I noticed traffic from quora had a very low bounce rate. After the success from quora, I decided to outsource the quora answering (along with quora upvotes) part to concentrate on further research to boost traffic.
I worked for six months on a stretch for this particular website in the period during last year February to August. After that, the webmaster auctioned that website on Flippa. It was sold at around $350K through dealflow brokerage to an angel investor company. That was quite a success for me as a webmaster, especially when at some point of time the website was not receiving any traffic at all.